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VisitCanberra Action Plan 2030
The ACT Government has released the VisitCanberra Action Plan 2030, which outlines the actions to support implementation of T2030: ACT Tourism Strategy 2023-2030. Each year the ACT Government will release a detailed action plan that…
Tourism Australia Come & Say G’Day Media Program
As part of Tourism Australia’s ATE22 Come & Say G’Day Media Program, VisitCanberra had the opportunity to showcase Canberra’s diversity of experiences to travel and lifestyle media from Singapore, India, Indonesia and the UK over…
Partnership with Jetstar to drive winter demand
Last week VisitCanberra, partnered with Jetstar on further campaign activity in Brisbane. Showcasing a range of winter experiences and events in Canberra, the campaign aims to support the inaugural Brisbane service and drive demand for the…
Industry engagement: Floriade 2022
Floriade, Australia’s Biggest Celebration of Spring will celebrate its 35th year with a return to Commonwealth Park, from Saturday 17 September to Sunday 16 October 2022. The theme this year is the Sounds of Spring, and Floriade will…
CBR Switched On: ACT’s Economic Development Priorities
The ACT Government has released its priorities for the economic development of the ACT for the coming years to make Canberra an even better place to live, work, visit, study, do business and invest in….
THRIVE 2030 strategy launches
On 25 March, the Minister for Trade, Tourism and Investment, Dan Tehan, launched THRIVE 2030, Australia’s new long-term national strategy to grow the visitor economy. THRIVE 2030 sets an ambitious yet achievable target to regain…
VisitCanberra partners with Broadsheet
VisitCanberra is partnering with Broadsheet to position Canberra as the cultural capital of Australia and a must-visit for short breaks. Leveraging its authority, credibility and influence in the cultural space, Broadsheet will create a content…
New content from We Are Explorers
VisitCanberra has partnered with We Are Explorers, a media outlet who share adventure travel, nature and environmental content to their 1 million+ readers. In November 2021, We Are Explorers sent two content creators to explore…
Jeffrey Smart tourism opportunities
The National Gallery’s major exhibition, Jeffrey Smart, showcases the acclaimed Australian artist with more than 100 of his works. Open until 15 May 2022, this exhibition is one of the most comprehensive surveys of Smart’s…
Collaboration with Virgin Australia continues
Over the next six months, VisitCanberra and Virgin Australia will continue to collaborate on marketing activities designed to encourage air travel to Canberra. From late February, activity will leverage Virgin Australia’s always-on national campaign, targeting…