Australian Capital Tourism leads the ACT and capital region tourism industry to create and implement a range of marketing and development programs that will significantly increase the economic return from domestic and international visitation.
We aim to:
- increase awareness of the ACT and region, and change negative perceptions in target markets;
- increase brand awareness;
- increase visitor numbers in both domestic and international markets;
To the general public, we provide comprehensive visitor information and reservation services through the Canberra and Region Visitors Centre (CRVC) and via the visitcanberra website. We provide services to industry by implementing programs that assist stakeholders and partners to enhance their businesses through partnership programs, advertising opportunities and marketing collateral.
Additional information is available in the following sections:
Annual reports from 2003/2004 onwards.
Reports include the Floriade 5 year Strategic Plan 2009, Estrategy 'Word of mouse' and the Domestic Marketing and Sales Plan.
Event evaluations are conducted for Floriade each year. These reports provide information such as the number of visitors, the economic contribution of the event, and the success of the event in terms of visitor satisfaction.
Expired reports including the Seeds for success: Domestic marketing and sales plan 2006-08 and Our industry - Our future: 2006 and beyond.