Archived reports

On the 9th of November 2009, VisitCanberra was moved from the Department of Territory and Municipal Services (TAMS) to the Chief Minister's Department (CMD).

 

Seeds for success: Domestic marketing and sales plan 2006-08

This document details the rationale behind the targeted approach to interstate markets and provides a critical opportunity for the tourism industry, media and trade stakeholders to engage in VisitCanberra's destination marketing and sales activities over the next two years.

Adobe Acrobat Document Seeds for success: Domestic marketing and sales plan 2006-08

 

Our Industry - Our Future: 2006 and Beyond

This document provides a strategic overview of the key issues and challenges facing the tourism industry and articulates a shared vision. In terms of building a reputation and providing an experience the vision for the industry will become: The Nation's Capital - aspirational, emotional, invigorating and exceptional.

Adobe Acrobat Document Our industry - Our future: 2006 and beyond