Category Archives: Campaigns

Winter campaign 2012

Posted on May 1, 2012 by AEllerman

Australian Capital Tourism will implement a marketing campaign for winter 2012 to specifically address the low winter visitation period and stimulate short breaks to Canberra and the region. Focusing on the key markets of Sydney and regional NSW, the winter … Continue reading →

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Floriade 2011 event report

Posted on January 31, 2012 by AEllerman

Floriade 2011 transformed Commonwealth Park into a melting pot of engaging experiences and entertainment, set among a million blooms, from 17 September to 16 October 2011. Providing a record economic return to the ACT, along with the second highest attendance … Continue reading →

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ENLIGHTEN 2012 update

Posted on January 19, 2012 by AEllerman

Over four nights on 2, 3, 9 and 10 March, ENLIGHTEN will light up Canberra. Visitors will be entertained with late night openings at 11 attractions plus spectacular architectural projections and buzzing entertainment precincts. ENLIGHTEN features 35 free and ticketed … Continue reading →

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ENLIGHTEN Campaign Toolkit

Posted on December 22, 2011 by AEllerman

Over four nights on 2, 3, 9 and 10 March, ENLIGHTEN will light up Canberra in autumn. As part of the ENLIGHTEN campaign, Australian Capital Tourism has developed a campaign toolkit containing a variety of items that that can be … Continue reading →

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Canberra Festival and ENLIGHTEN 2012

Posted on December 12, 2011 by AEllerman

Check out the website for the 2012 Canberra Festival which launched last week. The Canberra Festival is a two week celebration of Canberra’s birthday, running from 2-18 March, with a variety of exciting events aimed at attracting interstate visitors and … Continue reading →

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Canberra Festival & ENLIGHTEN 2012

Posted on December 2, 2011 by AEllerman

Australian Capital Tourism will implement a cooperative marketing campaign to influence interstate visitation to Canberra and the region and increase length of stay during autumn 2012. A number of cooperative marketing opportunities are available.

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