Since 2010 Tourism Australia’s global consumer marketing campaign There’s Nothing Like Australia has been successfully attracting millions of international travellers by showcasing some of the best attractions and experiences Australia has to offer. The campaign has evolved and developed over time and since early 2016 focus has been on one of Australia’s key competitive advantages – the quality and variety of our aquatic experiences and our abundant, natural coastline.
The campaign features more than a dozen unique and distinct Australian aquatic and coastal experiences including Canberra’s Lake Burley Griffin. Canberra’s major aquatic centrepiece, Lake Burley Griffin, is surrounded by an array of world-class tourist attractions and experiences. From hot air ballooning over the lake to exploring the attractions along its shoreline and enjoying a variety of dining options on its edge; Lake Burley Griffin and the experiences it is home to position Canberra well in this campaign.
There are a number of ways industry can be involved in and stay up to date with Tourism Australia’s campaigns. They include:
For updates on how to stay involved subscribe to VisitCanberra’s e-newsletter Industry Link and Tourism Australia’s weekly e-newsletter Essentials. Ongoing campaign information will be published on Tourism Australia’s corporate website tourism.australia.com.