Some of Canberra’s food experiences will feature on a popular TV show in Singapore during December and January.
Our Daily Food is hosted by a popular presenter in Singapore and follows ‘farm to fork’ stories in various destinations around the world. Canberra will be featured in four episodes of the program, following a visit hosted by VisitCanberra in collaboration with Tourism Australia earlier this year.
Our Daily Food is broadcast on Channel U each Tuesday, an entertainment channel with 1.4 million viewers weekly. In advance of the episodes airing, VisitCanberra offered a product update to travel agents in Singapore to assist with destination awareness and conversion.
Food and wine are key drivers of destination choice for Singaporeans. To learn more about the Singapore market, see our Market Profile here.