Recently, the VisitCanberra PR team presented a selection of events listed on the Australian Tourism Data Warehouse (ATDW) to MSL India, VisitCanberra’s public relations agency in India.
Among these events was the Australian National Botanic Gardens’ Botanica Spirits & Food Festival. The PR agency pitched this event leading to coverage across various media platforms, including GQ, Travel Daily Media, Tourism Quest and Flipboard, captivating the attention of Indian visitors and encouraging them to attend the event. The exposure led to a combined reach of over 13 million people, which is a significant result for this important international market for the ACT.
All it takes is a few minutes to craft an engaging ATDW profile complete with a well-written description and high-quality imagery to unlock opportunities like this one.