Tourism Reboot – VisitCanberra Corporate

VisitCanberra and National Capital Attractions Association launched Tourism Reboot in early 2021 - a free-of-charge growth and development program to support Canberra’s tourism, hospitality and events industry.

Tourism Reboot has been designed to rebuild capability in the areas of marketing, product/experience development, and tourism distribution. More than just 'how to' learning, the Program aims to give you lightbulb moments; have you feeling inspired; and provide you with a clear path to rebuild, grow and market your business in 2021 and beyond.

Facilitated by Australian tourism experts, the Program consisted of eight learning modules delivered over several months through practical workshops and online webinars. The modules are now available online and can be accessed by clicking Tourism Reboot Resources Hub below.

Program

Module 1: How Australians book domestic travel
• The role of your website
• Internet search insights and optimising Google
• Role of online travel agents
• Opportunities in a COVID world
Module 2: How to work with domestic travel trade
• Working with domestic wholesalers
• Aussie Specialist Program
• Creating a product training video
Module 3: Australian Tourism Data Warehouse (ATDW)
- Why ATDW is important to your business
- Best practice listing
- Guided support to maximising your listing
Module 4: Best practice tourism marketing and ideal customer
- Current tourism landscape
- Best practice tourism marketing
- Complete an Ideal Customer Profile
- Journey map your most profitable customers
Module 5: Developing exceptional experiences
- How to develop exceptional experiences
- Strategies to create bookable and commissionable experiences
- Working within the distribution system
Module 6: Website marketing to drive bookings
- Website marketing tactics
- Conversion optimisation tactics to drive sales and bookings
- Considerations when choosing an online booking system
- Website development and management considerations
Module 7: Social media to drive engagement and bookings
- Using Facebook, Instagram and YouTube to improve customer engagement and drive future bookings
- Practical tips to increase engagement and reach
- Story telling through social media
- Using Facebook and Instagram advertising to attract new customers
Module 8: Customer advocacy and online reputation management
- Managing your online reputation
- Leveraging customer advocacy on review sites to help drive sales
- Responding to negative customer feedback
- Practical tips to encourage positive advocacy for your business
- Optimising TripAdvisor, Google, Australian Tourism Data Warehouse and other relevant online listings to drive bookings

Tourism Reboot Resources Hub

Access Module recordings and other resources relevant to the Tourism Reboot program on the Resources Hub.

Tourism Reboot Resources Hub

About the presenters

Australian Tourism Export Council
The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s tourism export sector. ATEC continues to deliver excellence in industry capability building, whether it be preparing Australian tourism businesses to become ‘Domestic Ready’ or ‘International Ready’.

Tourism eSchool
Tourism eSchool work with State and Regional Tourism Organisations to develop and facilitate tailored training programs for the tourism operators in those regions. Over the past eight years, they have worked with many destination and hundreds of tourism businesses across Australia, training them on strategy, experience development and digital marketing.

Contact Us

For any questions regarding Tourism Reboot, contact VisitCanberra: tourism.industry@act.gov.au

Program

Tourism Reboot Resources Hub

About the presenters

Contact Us

FURTHER INFORMATION