Tourism Reboot
VisitCanberra and National Capital Attractions Association are excited to launch Tourism Reboot - a free-of-charge growth and development program to support Canberra’s tourism, hospitality and events industry.
Tourism Reboot has been designed to rebuild capability in the areas of marketing, product/experience development, and tourism distribution. More than just 'how to' learning, the Program aims to give you lightbulb moments; have you feeling inspired; and provide you with a clear path to rebuild, grow and market your business in 2021 and beyond.
Facilitated by Australian tourism experts, the Program consists of eight learning modules delivered over several months through practical workshops and online webinars. Together, the modules form a complete learning journey and businesses are encouraged to participate in all eight modules to gain full benefit from the Program.
Program
- Module 1: How Australians book domestic travel
- Module 2: How to work with domestic travel trade
- Module 3: Australian Tourism Data Warehouse (ATDW)
- Module 4: Best practice tourism marketing and ideal customer
- Module 5: Developing exceptional experiences
- Module 6: Website marketing to drive bookings
- Module 7: Social media to drive engagement and bookings
- Module 8: Customer advocacy and online reputation management
Tourism Reboot Resources Hub
Access Module recordings and other resources relevant to the Tourism Reboot program on the Resources Hub.
Group Mentoring
Tourism Reboot gives you access to group mentoring with Tourism eSchool via a private Facebook group for program participants. Available from March-June, you can submit your questions to Tourism eSchool and engage with other participants in the program.
Register
Tourism Reboot is now underway and online registrations have closed.
Please refer to the Resources Hub to access recordings of Modules 1, 2 and 3; and please email us to request access to Modules 4 to 8 and group mentoring.
About the presenters
Australian Tourism Export Council
The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s tourism export sector. ATEC continues to deliver excellence in industry capability building, whether it be preparing Australian tourism businesses to become ‘Domestic Ready’ or ‘International Ready’.
Tourism eSchool
Tourism eSchool work with State and Regional Tourism Organisations to develop and facilitate tailored training programs for the tourism operators in those regions. Over the past eight years, they have worked with many destination and hundreds of tourism businesses across Australia, training them on strategy, experience development and digital marketing.
Contact Us
For any questions regarding Tourism Reboot, contact VisitCanberra: tourism.industry@act.gov.au