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Tourism Reboot

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  • Tourism Reboot

VisitCanberra and National Capital Attractions Association are excited to launch Tourism Reboot - a free-of-charge growth and development program to support Canberra’s tourism, hospitality and events industry.

Tourism Reboot has been designed to rebuild capability in the areas of marketing, product/experience development, and tourism distribution. More than just 'how to' learning, the Program aims to give you lightbulb moments; have you feeling inspired; and provide you with a clear path to rebuild, grow and market your business in 2021 and beyond.

Facilitated by Australian tourism experts, the Program consists of eight learning modules delivered over several months through practical workshops and online webinars. Together, the modules form a complete learning journey and businesses are encouraged to participate in all eight modules to gain full benefit from the Program.

Program

  • Module 1: How Australians book domestic travel

    Wednesday 17 February
    9:00am - 12noon (Modules 1 and 2)
    Face-to-face Industry Session - Hotel Realm

     

    •  The role of your website
    •  Internet search insights and optimising Google
    •  Role of online travel agents
    •  Opportunities in a COVID world

     

  • Module 2: How to work with domestic travel trade

    Wednesday 17 February
    9:00am - 12noon (Modules 1 and 2)
    Face-to-face Industry Session - Hotel Realm

     

    •  Working with domestic wholesalers
    •  Aussie Specialist Program
    •  Creating a product training video

  • Module 3: Australian Tourism Data Warehouse (ATDW)

    Wednesday 24 February
    10:30am -11.30am
    Online webinar

     

    • Why ATDW is important to your business
    • Best practice listing
    • Guided support to maximising your listing

     

  • Module 4: Best practice tourism marketing and ideal customer
    Installation view National Gallery of Australia, Canberra featuring Henri Matisse, L’Enlèvement d’Europe

    Wednesday 3 March
    10:30am - 12noon
    Online webinar

     

    • Current tourism landscape
    • Best practice tourism marketing
    • Complete an Ideal Customer Profile
    • Journey map your most profitable customers
  • Module 5: Developing exceptional experiences

    Wednesday 17 March
    10:30am - 12noon
    Online webinar

     

    • How to develop exceptional experiences
    • Strategies to create bookable and commissionable experiences
    • Working within the distribution system

     

  • Module 6: Website marketing to drive bookings

    Wednesday 31 March
    10:30am - 12noon
    Online webinar

     

    • Website marketing tactics
    • Conversion optimisation tactics to drive sales and bookings
    • Considerations when choosing an online booking system
    • Website development and management considerations
  • Module 7: Social media to drive engagement and bookings

    Wednesday 28 April
    10:30am - 12noon
    Online webinar

     

    • Using Facebook, Instagram and YouTube to improve customer engagement and drive future bookings
    • Practical tips to increase engagement and reach
    • Story telling through social media
    • Using Facebook and Instagram advertising to attract new customers

     

  • Module 8: Customer advocacy and online reputation management

    Wednesday 12 May
    10:30am - 12noon
    Online webinar

     

    • Managing your online reputation
    • Leveraging customer advocacy on review sites to help drive sales
    • Responding to negative customer feedback
    • Practical tips to encourage positive advocacy for your business
    • Optimising TripAdvisor, Google, Australian Tourism Data Warehouse and other relevant online listings to drive bookings

     

Tourism Reboot Resources Hub

Access Module recordings and other resources relevant to the Tourism Reboot program on the Resources Hub.

Tourism Reboot Resources Hub

Group Mentoring

Tourism Reboot gives you access to group mentoring with Tourism eSchool via a private Facebook group for program participants. Available from March-June, you can submit your questions to Tourism eSchool and engage with other participants in the program.

Register

Tourism Reboot is now underway and online registrations have closed.

Please refer to the Resources Hub to access recordings of Modules 1, 2 and 3; and please email us to request access to Modules 4 to 8.

 

About the presenters

Australian Tourism Export Council
The Australian Tourism Export Council (ATEC) is the peak industry body representing Australia’s tourism export sector. ATEC continues to deliver excellence in industry capability building, whether it be preparing Australian tourism businesses to become ‘Domestic Ready’ or ‘International Ready’.

 

Tourism eSchool
Tourism eSchool work with State and Regional Tourism Organisations to develop and facilitate tailored training programs for the tourism operators in those regions. Over the past eight years, they have worked with many destination and hundreds of tourism businesses across Australia, training them on strategy, experience development and digital marketing.

Contact Us

For any questions regarding Tourism Reboot, contact VisitCanberra: tourism.industry@act.gov.au

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