VisitCanberra is partnering with Tourism Australia on the National Experience Content Initiative. The project will provide a suite of new imagery and footage for up to 1,800 tourism experiences from around 57 regions across Australia. The project aims to ensure that operator’s marketing materials and online product listings stand out in search results and are booked more often by domestic and international travellers. Up to 40 businesses from the ACT can participate in the project.
Eligible businesses selected to participate in the project will receive:
This can be used by the business for any marketing and promotion purposes.
Here’s an example of a 1 minute video produced under the project in QLD: Granddad Jack’s Distillery
Canberra-based businesses are eligible to apply if they:
In addition, priority will given to organisations who attended VisitCanberra’s Tourism Reboot program, who work with tourism trade or have commissionable/nett rates, and have not recently participated in a Tourism Australia shoot (footage and stills). Temporary events and exhibitions are not eligible to apply.
*note: Accommodation providers are not eligible for this project. Accommodation providers will only be considered if they provide uniquely Australian tourism experiences at the venue as well as fulfilling the above criteria.
A business selected to participate must:
Exact timings are to be confirmed, however the shoots are anticipated to take place in September/October 2021 or March/April and June 2022 at this stage.
Expressions of interest are now open to be part of the initiative. Please complete the form to register your interest.
Applications close 5pm Friday 6 August 2021.
There are limited spaces available for ACT businesses as part of this national project. Applications will be assessed against the criteria by a panel, including Tourism Australia representatives. Both successful and unsuccessful applicants will be informed by writing.
For any questions regarding the National Experience Content Initiative, contact VisitCanberra: firstname.lastname@example.org