National Experience Content Initiative
VisitCanberra has partnered with Tourism Australia on the National Experience Content Initiative. The project aims to ensure that operator’s marketing materials and online product listings stand out in search results and are booked more often by domestic and international travellers.
PHASE 1 – CONTENT PRODUCTION AND DISTRIBUTION
Across 2021-2022, the National Experience Content Initiative provided a suite of new imagery and footage for up to over 50 businesses from the ACT.
Eligible businesses selected to participate in the project received:
- Up to 40 enhanced and retouched images
- Up to 100 unedited images
- 1-minute edited video of their experience
- Up to 10 minutes of b-roll footage
This content can be used by the business for any marketing and promotion purposes.
PHASE 2 – UPSKILLING AND SUPPORT
The next phase of the project is in partnership with Tourism Tribe to assist operators who participated in the National Experience Content Initiative (NECI) to make the most of their new video and image content. Through personalised coaching and a dedicated NECI online course library, operators can enhance their knowledge and apply new techniques to amplify their content assets across marketing, social and digital channels.
Participants from the first phase of NECI can sign up until 31st of March, 2023.
If you have any questions please contact the team at Tourism Tribe via their website chat on tourismtribe.com or email programs@tourismtribe.com.
WHERE CAN I ACCESS THE IMAGES AND FOOTAGE?
In 2022 each NECI participant received a hard drive from Tourism Australia containing the suite of new imagery and footage.
The NECI content is also published on the VisitCanberra content library which is accessible by the public, media and trade free of charge. Find the content by searching NECI or individual operators who participated in the project.
Contact
For any questions regarding the National Experience Content Initiative, contact VisitCanberra: tourism.industry@act.gov.au