One Good Thing After Another is the creative platform central to VisitCanberra’s marketing activity. Designed as a long-term marketing campaign, from which we can evolve destination messages, One Good Thing After Another sits alongside the well established VisitCanberra brand.
One Good Thing After Another will continue to bring our destination’s experience pillars and major events to life in an engaging and vibrant way, and focuses on Canberra’s great diversity of visitor experiences and their close proximity to one another.
The diversity and proximity message underpins VisitCanberra’s marketing efforts, and offers a unique selling proposition for our destination. It appeals to the consumers’ desire to see and experience more in less time and offers a great opportunity to demonstrate that a weekend in Canberra truly is One Good Thing After Another.
VisitCanberra will invest approximately $2 million, during the 2017-2018 financial year, to continue to produce and deliver the marketing platform and ultimately grow the visitor economy. This includes creative development, advertising and public relations programs, and activations. For industry operators and other commercial partners interested in leveraging this investment, there are a variety of creative assets available, and opportunities to be involved in the One Good Thing After Another campaign.