The guide includes principles for creating content and content examples. There is also a content playbook, style guide and templates available to download.
Tourism Australia is looking for content that is fresh, has a unique angle and explores the hidden gems of Australia.
Australia.com is used as the central call-to-action for all of Tourism Australia’s co-operative campaigns globally. The site, which is available in 11 languages covering all of Tourism Australia’s target market, receives 1.5m unique visitors each month.
Content submissions can be sent directly to firstname.lastname@example.org