The VisitCanberra marketing team are responsible for leading the ACT and Canberra region tourism industry by creating and implementing a range of marketing activities that increase the economic return from domestic and international visitation.
Following a consumer led approach, the team delivers activity across the entire marketing spectrum: paid media and creative campaigns, public relations, media outreach and hosting (traditional and influencers/bloggers), content creation and distribution across all of VisitCanberra’s assets including visitcanberra.com.au; electronic newsletters and social channels.
For more details check out the Destination Marketing Strategy 2021.
VisitCanberra implements a range of domestic and international marketing and development programs to increase the value of tourism to Canberra and the Region. VisitCanberra’s 2021 Destination Marketing Strategy outlines our marketing approach, target audiences, our priority markets and provides an overview of our mix of programs and activities. All activities align with the ACT’s Tourism 2020 Strategy and Canberra’s specific goal of growing the value of overnight visitor expenditure to $2.5 billion by 2020.
A variety of partnership marketing opportunities are available with VisitCanberra. These initiatives provide tourism operators with the opportunity to promote their product with greater effectiveness, obtain access to new markets and broaden reach in existing markets.
All partnership opportunities are communicated via Industry Link.