VisitCanberra is fortunate to have a number of passionate fans and advocates who want to help us spread the word about our wonderful part of the world.
We feature the best photos and videos shared by our fans using #visitcanberra across our website, Facebook, Twitter and Instagram on an ongoing basis. We implement a user generated content strategy across all our social media channels. This means the number one way you can help spread the word about your product is via encouraging your visitors to use #VisitCanberra. And using #VisitCanberra in your posts so that we see them.
Read on for some examples of the types of content we know work really well on our channels, and some tips on how you can be featured.
We post images from fans and industry throughout the week, focusing on the following pillars:
The types of images that work best on our accounts include:
Remember, we’re all about promoting Canberra as a destination for visitors, so we’re looking to feature images that speak to the diversity of amazing things to do here. Check out our articles on the most popular Instagram images we’ve shared and most popular spots to take photos in Canberra, you’ll get a good idea for the type of photos we’re looking for.
There are also some things that we won’t post:
Tips for getting featured across VisitCanberra's digital channels
The more information you give us when sharing a photo or video, the more likely we are to be able to feature you. This type of information can include:
If a post of yours is performing well and you think it may fit with VisitCanberra’s messaging and visual tone, or if you would like to submit article content for our consideration, we encourage you to send it through to us at firstname.lastname@example.org, noting that inclusion in our content calendar is not guaranteed.
Here’s some channel specific information that’s good for you to know: