International Marketing
VisitCanberra implements a range of domestic and international marketing and development programs to increase the value of tourism to Canberra and the Region.
Our priority markets are: Singapore, Malaysia, India, China, Hong Kong, UK, USA, and New Zealand.
The majority of our activity in these markets centre around partnerships with Tourism Australia, airlines, and key distribution partners.
To find out about our activity, see the updated marketing calendar.
To find out how you can get involved in our international activities, refer to partnership opportunities.
Tourism Australia
VisitCanberra works closely with Tourism Australia to promote Canberra and the region as a destination for international tourists.
AUSTRALIAN AQUATIC AND COASTAL EXPERIENCES
Since 2010 Tourism Australia’s global consumer marketing campaign There’s Nothing Like Australia has been successfully attracting millions of international travellers by showcasing some of the best attractions and experiences Australia has to offer. The campaign has evolved and developed over time and since early 2016 focus has been on one of Australia’s key competitive advantages – the quality and variety of our aquatic experiences and our abundant, natural coastline.
The campaign features more than a dozen unique and distinct Australian aquatic and coastal experiences including Canberra’s Lake Burley Griffin. Canberra’s major aquatic centrepiece, Lake Burley Griffin, is surrounded by an array of world-class tourist attractions and experiences. From hot air ballooning over the lake to exploring the attractions along its shoreline and enjoying a variety of dining options on its edge; Lake Burley Griffin and the experiences it is home to position Canberra well in this campaign.
HOW YOU CAN BE INVOLVED WITH TOURISM AUSTRALIA
There are a number of ways industry can be involved in and stay up to date with Tourism Australia’s campaigns. They include:
- Submitting videos and photos through Tourism Australia and VisitCanberra’s social media channels.
- Post images and video direct to the Australia.com and visitcanberra.com.au Facebook walls, hashtag Instagram images with #seeaustralia and #visitcanberra and include @Australia and @visitcanberra in your Twitter posts.
- The ‘best of the best’ user generated content is curated and featured across Tourism Australia’s social media platforms and Australia.com to inspire international visitors to experience our offering for themselves. Don’t forget to include a short caption about where your content was captured.
- Further tips and tricks from Tourism Australia’s social media team can be found here
- Have a great story or idea or travel itinerary to share about your experience? Submit your content here so it can be considered for publication in or inclusion in:
- Essentials – Published every Wednesday, Essentials provides updates on Tourism Australia's campaigns, Australian tourism industry news and events as well as industry opportunities.
- Media itineraries – Be featured in itineraries for media and influencers who are travelling to Australia as part of Tourism Australia’s International Media Hosting Program.
- The Aussie Specialist Program – Provide ideas and suggestions to Aussie Specialist travel sellers to help them design itineraries and better serve the needs of their customers.
- Australia.com – Appear in the latest product and destination news on Australia.com. Business listings should be submitted to the Australian Tourism Data Warehouse through VisitCanberra
- Use Tourism Australia campaign assets from Tourism Australia’s image and video galleries for use in your own marketing activities. Tourism Australia will have a range of assets for use from their latest campaign including virtual reality footage, 360 footage, a broadcast ad, aquatic imagery and user generated content. To access, sign up here.
For updates on how to stay involved subscribe to VisitCanberra’s e-newsletter Industry Link and Tourism Australia’s weekly e-newsletter Essentials. Ongoing campaign information will be published on Tourism Australia’s corporate website tourism.australia.com.