More Than

Visitors and locals alike are invited to connect with the Canberra and region tourism industry through VisitCanberra’s new destination marketing platform, more than. Beyond an advertising campaign, more than will inform the city’s tourism marketing and communication activity, partnerships and sponsorships for the next three to five years.

Canberra has a lot to offer. The perfect place for invigoration and relaxation – a weekend away here delivers diverse experiences that exceed expectations. Our region offers a place to recharge in a safe and accessible environment and, once they’re here, visitors will find more than they came for. With a focus on domestic visitation, campaign activity for more than signals we’re open for business, showcases Canberra’s unique personality, and challenges existing perceptions of our destination.

Our industry has a key role to play in bringing more than to life - spreading the word, enriching the conversation and inspiring action in our shared audience.

Download the Campaign Playbook to see how the campaign will be brought to life or for further information on how to be involved.