Industry resources

There are a number of business development and market research resources available to the tourism industry. Below are useful links to programs, fact sheets and industry strategies which can assist and offer advice to achieve best practice efficiencies for your business.

Tourism Export Toolkit

Produced by the Australian Tourism Export Council (ATEC) in partnership with Tourism Australia, the Tourism Export Toolkit (TExT) is an introductory guide to inbound tourism in Australia.

TExT is designed to provide you with the basic tools, knowledge and key contacts needed to enter the export tourism market. This information, combined with advice and assistance from tourism associations, industry bodies and tourism operators will put you on the path to inbound tourism know-how!

The toolkit contains advice on how to:

  • Understand the travel distribution system and its rate structure
  • Research international markets to establish who will use your products
  • Recognise the different travel styles of inbound travellers
  • Develop a plan to target international visitors through a range of mediums and distribution channels
  • Seek advice from your local, regional, state and national tourism offices, as well as relevant associations and groups

Download the External link Tourism Export Toolkit.

Canberra Tourism Employment Plan (TEP)

The TEPs are an Austrade initiative designed to deliver practical solutions to address immediate to mid-term labour and skills pressures.

The Canberra TEP links tourism businesses with programs to improve training and employment as well as develop industry led solutions where gaps have been identified.

The following fact sheets give more detail on the Canberra TEP:

  1. What is a Tourism Employment Plan
  2. Canberra Tourism Employment Plan Resource Kit
  3. Canberra Tourism Employment Plan

Tourism E-kit

The highly regarded Tourism eKit resource, which was developed by the Australian Tourism Data Warehouse (ATDW) covers the A to Z of online marketing and distribution. The eKit was developed specifically for the tourism industry and has been accessed by thousands of tourism operators and industry members across Australia.

Access the eKit at External link to offer a new level of support for tourism operators and destinations.

Tourism Tribe members will have access to continual digital learning through:

  • 64 Tourism eKit tutorials covering 12 topics
  • Online help forums moderated by accredited eKit trainers and digital and tourism experts
  • Online chat hotline for quick advice and guidance on where to find help
  • Critical updates and tips to alert members to critical technology changes and how to deal with them and bite-sized pieces of advice and instruction so they can quickly gain a new skill.

External link will operate on a subscription basis for $10.95 per month or $99.00 per annum ($110.00 thereafter) (GST inclusive).

Supporting Small Tourism Businesses

The Federal Government provides many practical tools to support tourism small businesses.

Boosting your Bottom Line

A External link toolkit which contains advice on how to personalise your business offerings, stage compelling experiences, connect with Experience Seekers, in order to help boost your business’ bottom line.

Planning for Inbound Success

A External link toolkit designed to provide you with the basic tools, knowledge and key contacts needed to enter the export tourism market.

Aussie Specialist Program

Tourism Australia’s global External link online training program.

Tourism 2020

Developed to respond to ongoing challenges and emerging opportunities for the External link Australian tourism industry.

ARTN Destination Management Plan

A External link practical guide for those working at the coal face of tourism destination management.

Grants and Assistance Finder

Helps you locate the External link grants and assistance programs most relevant to your business for free.

Workforce Futures Program

Addresses key External link workforce development priorities for tourism and hospitality businesses.

Tourism Australia Market Profiles

Tourism Australia focuses the majority of its global marketing resources on External link markets which represent the greatest potential for tourism growth to the year 2020.

Tourism Industry Events Calendar

The External link Tourism Industry Events calendar includes trade events hosted by Tourism Australia, all State and Territory Tourism Organisations and ATEC, listed by market. 

Canberra BusinessPoint

External link Canberra BusinessPoint  is the first point of call for practical business support and advice for both existing businesses and those intending to start a business in Canberra and the surrounding region.

Invest Canberra

External link Invest Canberra facilitates trade and investment for Australia's capital city and region.


Tourism Australia’s External link Sustainability Toolkit provides the tools, resources and messages to make sustainability happen

External link ACT Smart Program - The ACT government has heaps of initiatives in place to help you take action on climate change, at home, work, school and in your community

External link Earthcheck - EarthCheck is the world’s leading scientific benchmarking, certification and advisory group for travel and tourism

Accessible Tourism

External link Accessible tourism is the ongoing endeavour to ensure tourist destinations, products and services are accessible to all people, regardless of their physical limitations, disabilities or age. It encompasses publicly and privately owned tourist locations.