As VisitCanberra expands their international partnerships into India and China, the Australian Tourism Export Council (ATEC) invite you to join industry expert and ATEC endorsed trainer, Garry Burns for KITE – Market Insights: China, India and Malaysia. Find out why consumers from these tier 1 countries choose to travel to Canberra and how you can commercially tap into these new markets.
Who should attend?
Tourism business operators and employees who need the know-how to enter into, or expand market share in China, India and Malaysia.
Content Covered:
- Inbound tourism to Australia;
- Individual market in depth facts and figures;
- Traveller cultural characteristics and needs;
- B2B tips for tapping in to each market;
- Visiting the market;
- Top tips for success;
- Latest from the markets.
Industry outcomes:
- Gain the know-how to enter or expand in a particular market;
- Increase your range of saleable products or experiences in these growth markets;
- Gain an understanding of cultural considerations per market, with a focus on trade vs consumer marketing.
Date:
Thursday 30 March 2017
Workshop 9am-4pm, networking drinks to follow
Venue:
Mercure Canberra
Pricing:
ATEC members: $50 (excl GST)
Non-member: $100 (excl GST)
Register your attendance here.