Singapore Airlines has again made history in Canberra, signing on as the inaugural presenting partner for Enlighten for the next three years.
The announcement follows the commencement of Singapore Airlines’ first direct international services between Singapore, Canberra and Wellington in September last year.
Enlighten runs from 3-12 March, illuminating the nation’s capital with a program of stunning installations, roving performances, dining experiences, live music and spectacular architectural projections on six of Canberra’s most iconic attractions.
Ian Hill, Executive Director Enterprise Canberra said he was delighted to welcome Singapore Airlines on board as Enlighten’s first presenting partner.
“Aligning with a world class brand like Singapore Airlines will help promote our event to new markets in Wellington, Singapore and beyond through their global network,” he said.
“Singapore Airlines will also enhance Enlighten’s festival atmosphere by creating a major activation for visitors to enjoy at the event.”
Enlighten’s partnership with Singapore Airlines will help to raise the profile of the brand among more than 280,000 festival goers, with the potential to drive ticket sales.
Public Relations Manager, Singapore Airlines, South West Pacific, Karl Schubert said Singapore Airlines was pleased to have the opportunity to support one of Canberra’s major cultural events.
“Becoming the presenting partner of Enlighten for the next three years provides a wonderful opportunity to engage with the local community as well as work with the ACT Government to grow international visitors to Canberra,” he said.
“Enlighten is a vibrant and exciting event and we are looking forward to supporting its growth in the coming years.”
Tickets for Enlighten 2017 events are on sale now. For more information visit enlightencanberra.com.au