Tourism Tribe are assisting tourism operators become China ready through a series of online videos.
Delivered through five short episodes, the tutorials advise how tourism operators can engage with Chinese travellers, including online marketing, information on major Chinese digital platforms and localising content for Chinese travellers.
Episode 1 – Getting to know Chinese travellers
Episode 2 – Where are they online?
Episode 3 – Localise content for Chinese travellers
Episode 3 – Manage relationships with Chinese travellers
Episode 5 – Become China ready
View the complete series of videos here.
The videos are produced by the University of Queensland for Tourism Tribe.