Star Ratings Australia, the country’s only independent, accredited accommodation rating scheme has announced it will cease to operate as of 30 June 2017.
The scheme, which is owned by the Australian Motoring Clubs, including NRMA, RACV, RACQ, RAA, RAC, RACT and AANT, has proudly been in operation since the 1950s. At the peak of Star Ratings Australia’s success, there were 15,000 Star Rated properties across Australia.
Michael Reed, CEO of the Australian Motoring Services said that they are proud to have provided its members with a valuable and respected scheme that has enabled members to book their holiday or business accommodation with confidence.
“In a digital world, where consumers can provide online reviews, and with more accommodation providers choosing to self-rate, the Star Ratings scheme has found its independent review model increasingly unsustainable.” Mr Reed said.
In the wake of this announcement, the Australian Tourism Industry Council (ATIC) has advised they will be working with the accommodation sector to ensure appropriate ratings and accreditation for the benefit of both industry and consumers.
ATIC currently owns the Australian Tourism Accreditation Program (ATAP), the largest accreditation program in the Australian Tourism Industry.
For more information, visit the Star Ratings Australia website.