Tourism Australia has updated its international traveller snapshots with the latest 2016 data from the Consumer Demand Project and TripAdvisor.
The snapshots provide one page insights to travellers from Tourism Australia’s core target markets, including their profile, travel behaviour, perceptions of Australia and TripAdvisor facts.
These traveller snapshots can be used to specifically modify and shape product offerings and marketing activities to relevant markets.
In 2017, traveller snapshots were created for six additional markets: Brazil, Canada, France, Hong Kong, Italy and Taiwan. Other snapshots include China, Germany, India, Indonesia, Japan, Malaysia, New Zealand, Singapore, South Korea, United Kingdom and USA.
A consolidated snapshot of all 17 markets can be downloaded here.