The Coalition Government announced a $50 million, three year plan to increase the value of wine exports up to a record $3.5 billion and promote wine tourism in regional communities.
The Export and Regional Wine Support Package will help attract up to 40,000 more international tourists to visit Australia’s world-renowned wine regions by 2019-2020, delivering an estimated $170 million to the economy.
The package comprises four distinct programs that aim to transform the sector by enhancing and showcasing the nation’s wine tourism offering while driving further demand for Australia’s growing wine exports.
Program 1 will accelerate growth in international demand through dedicated, multi-year marketing campaigns in the United States and China, representing a more than eight-fold increase on current investment in these markets.
Program 2 will create export-ready businesses by building the capability and capacity of grape and wine businesses to capture export and tourism opportunities. This will include a wine exports grants scheme for current and new exporters to China and the United States.
Program 3 will capture growth in wine regions by offering state-based and competitive grants to develop exciting wine tourism experiences and attract international tourists.
Program 4 will transform cider businesses by building knowledge of potential export markets and developing improved understanding for accessing these markets.
The Export and Regional Wine Support Package will be managed by the Australian Grape and Wine Authority, working closely with industry.
For more information visit https://www.wineaustralia.com/whats-happening/export-and-regional-wine-support-package