In an outdoor media milestone, QMS has ‘switched on’ the first and only roadside digital billboards in Canberra, as part of its recent Canberra Airport Advertising concession win.
Known as ‘The Capitals’, the iconic double-sided digital supersites are strategically positioned on the corner of Pialligo and Fairbairn Avenue to provide unrivalled impact and extended dwell times for motorists.
Impacting more than 1.2 million people per period, ‘The Capitals’ captures both local roadside traffic as well as those entering and exiting the adjacent Canberra Airport precinct.
The launch of ‘The Capitals’ and the subsequent introduction of digital outdoor advertising into the ACT opens up a world of opportunity for advertisers.
Inaugural advertisers on ‘The Capitals’ include Domain, Dan Murphy’s, Uber, Ford, McDonalds and the National Gallery of Australia.
For more information, contact bill.athanassiou@qmsmedia.com