Customer journey mapping, accessible tourism, Chinese social media, and online distribution will feature as key topics for the plenary sessions on the second day of the Destination Canberra Conference.
The plenary sessions, held on Friday 16 February, will expand on the key learnings from the first day of the conference.
Learn the process, skill and tips for researching mapping and building customer journeys into your marketing plan to make better, faster and more profitable decisions.
Delivered by Todd Wright, Threesides Marketing.
View full summary here.
Increase your understanding of the market for inclusive and accessible tourism and discover how to capitalise on the significant and growing accessible tourism market.
Delivered by Bill Forrester, Travability.
View full summary here.
Discover how to get started on Chinese social media platforms, WeChat and Weibo, and find out what matters to your Chinese target audience.
Delivered by Lewis Jones and Minwen Huang, China Connex.
View full summary here.
Gain an insight into online distribution, and discover how Expedia uses a customer centric approach to create products and services that appeal to the customer.
Delivered by Shannon Saines and Fabio Ribeiro, Expedia
View full summary here.
Register here for the 2018 Destination Canberra Conference.
Registration options include just the plenary sessions on Friday 16 February which would be suitable for specific team members who cannot attend full conference package (Thursday 15 & Friday 16 February) but will benefit from the workshops.
Registrations close Friday 2 February 2018.