Tourism Research Australia (TRA) has released the key findings of the Product and Experience Audit of the ACT in a summary report.
In 2016, TRA in partnership with VisitCanberra, commissioned a Product and Experience Audit of the ACT and region to examine all tourism products and experiences, along with analysis of the region’s capacity to take advantage of current tourism trends such as nature-based tourism. The summary reports on the findings of the project, and provides recommendations for product and experience opportunities in the Canberra Region.
The report will be used to inform VisitCanberra’s strategic marketing and partnership activities.
If you would like to view the full report, contact David Barker, Industry Development Manager, VisitCanberra.