The full program for the 2018 Destination Canberra Conference has been released, which features an inspirational line-up of local and national speakers.
Presentation topics include:
THURSDAY 15 FEBRUARY 2018
- Identifying Canberra’s leisure tourist
- From print to mobile and beyond: the evolution of Lonely Planet’s traveller-first philosophy
- Where tourism and conservation meet: Port Arthur Historic Site case study
- Redefining Holden: an insight into how GM Holden is evolving to meet the changing needs of consumers
- Riding the tech wave and what this means for your customers
- Using immersive technologies to engage audiences
- Leisure and lifestyle of Canberra’s key source markets
FRIDAY 16 FEBRUARY 2018
- Customer journey mapping for tourism and destination marketing
- Accessible tourism masterclass: everything you need to know about market size, creating inclusive experiences, customer service and marketing
- Intro to the key Chinese social media apps: WeChat & WeiBo
- Online distribution: An introduction and insight
You can read the full presentation summaries and speaker biographies here.
Register your attendance here.
Registrations close Friday 2 February.