Fans of Canberra have embraced the #visitcanberra hashtag on Instagram, sharing photos that provide visitors and the community with reminders of why the city featured in Lonely Planet’s top 10 places to visit in 2018. More than 85,000 images have been tagged with #visitcanberra on Instagram this year bringing the total number to more than 250,000 images.
Hot air balloon rides were a common theme across @VisitCanberra’s most popular shared Instagram images in 2017.
The most popular fan image featured by VisitCanberra in 2017 with 2,494 likes and 29 comments, was a beautiful sweeping view across the city from the popular Mount Ainslie lookout by visitor @robmulally. Featuring several of Canberra’s key attractions including the Australian War Memorial, Old Parliament House and Australian Parliament House basked in the morning light, as a hot air balloon floats by, it is now also the most popular image featured by VisitCanberra ever.
Scenic shots taken from points around the city continue to consistently receive the most likes on @VisitCanberra’s account. Telstra Tower in particular was a popular photography subject appearing in five of the top 10 images, while Lake Burley Griffin starred in four. Aerial photography of Canberra’s landscape taken from hot air balloons featured in three images.
The most commented images shared by @VisitCanberra, unique experiences and exciting news took the cake. Joga Yoga’s floating yoga sessions and Thumper & Miss Bunny’s Coffee in a Cone attracted the most comments, while VisitCanberra’s announcement about the Lonely Planet Best in Travel list proved to be popular and exciting news. Recent events including Christmas in Glebe Park and dachshund races created a buzz on the visual platform, with many users commenting and encouraging future visitation.
@VisitCanberra’s 10 most liked Instagram posts for 2017
- Mount Ainslie lookout by @robmulally (2,494 likes)
- Autumn Telstra Tower by @dkolsky (2,231 likes)
- Foggy Telstra Tower at dawn by @wanderlust73 (2,106 likes)
- Same Sex Marriage announcement at Australian Parliament House by @barrochford (2,091 likes)
- Foggy Telstra Tower by @wanderlust73 (2,037 likes)
- Telstra Tower birthday by @wanderlust73 (1,947 likes)
- $5 note at Australian Parliament House by @alessandro_frosali (1,881 likes)
- Hot air balloon ride by @nathanxgaga (1,847 likes)
- Canberra Balloon Spectacular by @karleenminney (1,846 likes)
- Hot air balloon ride overlooking Telstra Tower by @dspeering (1,791 likes)
Industry are reminded to encourage their patrons to use #VisitCanberra for consideration to be featured on VisitCanberra’s social media channels.
Find out more about what VisitCanberra is looking for in feature images here.