The latest Tourism in the ACT Snapshot has just been released based on the latest Tourism Research Australia (TRA) National and International Visitor Surveys for the year ending December 2017, and TRA’s State Tourism Satellite Account (State TSA) for 2016-2017. The data shows Canberra welcomed a record 4.95 million overnight and day trip visitors during the year, who spent $2.44 billion in expenditure. TRA’s State TSA report has also been released for 2016-2017 showing Tourism in the ACT now contributes $2.26 billion to the wider ACT economy and employs 16,800 jobs.
The latest visitor surveys for the year ending December 2017 shows record breaking overnight visitor numbers both domestically and internationally, alongside record breaking international overnight expenditure. The ACT welcomed just under 3 million domestic and international overnight visitors for the period; 2.75 million domestic overnight and 242,975 international overnight visitors, alongside 1.95 million domestic day visitors making the year ending December 2017 very successful for visitation.
These visitors spent a combined total of $2.44 billion, including record amounts of expenditure for international overnight visitors, making it a successful year for all visitor expenditure in the ACT.
The latest results reflect the ACT Government’s commitment to increasing visitation alongside length of stay and yield, to grow the visitor economy to $2.5 billion by 2020. VisitCanberra’s One Good Thing After Another marketing platform and enhanced travel trade engagement are among the activities taking place. In addition, cooperative work with key international airline partner Singapore Airlines continues, alongside domestic partnership work with Tigerair Australia.