In good news for Canberra region tourism operators the NSW Government this week pledged to support regional and rural NSW by announcing the State’s first regional tourism target to double the current spend
NSW Tourism and Major Event Minister Adam Marshall set a target of $20 billion in visitor expenditure in rural and regional NSW by 2025, rising to $25 billion by 2030.
“We’ve set the State’s first regional tourism target, so that every corner of NSW gets its fair share of the record tourist dollars and investment coming into our State,” Mr Marshall said.
“The tourism sector in NSW has never been stronger – we are by far the number one destination for domestic and international tourists by every measure.
“But our current State wide tourism target has Sydney as the heavy lifter getting us to number one. It’s now time to look beyond Sydney and do the work needed to turbocharge tourism in our rural and regional areas and double the current record levels of visitor expenditure.”
The regional target will be supported by a range of initiatives by the NSW Government to encourage greater visitation to rural and regional NSW.
This includes increased funding for marketing campaigns, more rural and regional events, improved tourism infrastructure and measures to address skills shortages in the tourism and hospital sectors.
For more information visit: www.destinationnsw.com.au