More than 300 travel agents from Asia were trained in the many reasons why Lonely Planet named Canberra the 3rd best city in the world to visit in 2018.
VisitCanberra attended Tourism Australia’s Corroboree Asia event on the Gold Coast from 27 to 31 August. Corroboree Asia is an Australia-based trade event combining a training workshop and familiarisation visits exclusively for qualified Aussie Specialist travel agents from the China, Hong Kong, Malaysia, Singapore, India, Indonesia, Japan and Korea.
These qualified Aussie Specialists actively sell Australia as a preferred long-haul destination to Asian travellers with many of them being frontline retail agents as well as a mix from wholesale and online travel agents. The event provided VisitCanberra with the opportunity to train all 300 Aussie Specialists and strengthen their destination knowledge and specific product knowledge about Canberra.
VisitCanberra is currently hosting 14 Chinese travel agents who attended the event on a familiarisation visit to Canberra. This is a great opportunity for them to experience our tourism products first-hand, enhancing their ability to promote and sell the destination