The Enlighten Festival – 1-17 March 2019 is one of the biggest events on Canberra’s annual event calendar. It attracts more than 300,000 people across the seventeen days.
This is your chance to leverage the audience that are engaging with the Enlighten Festival, by offering complementary, value-add experiences and offers that build on and enhance this audiences overall experience.
The Enlighten Festival and autumn are key marketing periods for VisitCanberra and Events ACT. Offers, products and experiences that are interesting, unique or that offer great visuals will attract attention from visitors. VisitCanberra and Events ACT may even be able to point attention in these directions if they know your plans.
Thought Starters
- Offer a Bottomless Brunch that coincides with the Canberra Balloon Spectacular dates.
- Theme menu items and feature neon, glitter or rainbow selections.
- Offer late night food and beverage options and take advantage of crowds looking for where to next?
- Light up bikes or boats and offer tours during the ten nights of the illuminations.
- Light up the front of your shop, restaurant, hotel etc.
- Create an Instagramable moment (photo frame, themed seat) in front of your shop or restaurant.
Whatever it is that you choose to offer, share your plans with us! If we don’t know about it, we can’t support it. If you need any inspiration or ideas feel free to get in touch.
Why should I get involved?
- Appropriate products or experience will feature in the Enlighten Festivals digital program viewed by thousands prior to and during the festival dates.
- A significant marketing campaign will be directing consumers to the enlightencanberra.com website and social media pages in the month leading up to the festival. Ensure your product or offer also benefits from this increase in digital traffic.
- Access to the Enlighten Festival logo for use in the promotion of your offer providing even stronger association with the major event.
See the following criteria and restrictions and start thinking about how you might get enlightened.
Participation Criteria
The offering must:
- be available during the Enlighten Festival period: 1 – 17 March and align with one or more of the Festival’s main event pillars: Eat, See, Explore
- add value to the core offering of the Enlighten Festival
- be financially viable and funded by you
- meet prescribed deadlines for marketing content, should it be deemed appropriate for the Enlighten Festival program
- be marketed and promoted through your own media and promotional channels
- include Enlighten Festival messages, and on occasion logo, and adhere to brand guidelines.
The following categories are not permitted for inclusion within the Enlighten Festival. This is due to current ACT Government policies or the potential affect they may have on the integrity of the event:
- Adult or sexual products or services
- Gaming and gambling activities
- Tobacco
- Weapons
- Any other category or partner that does not align with the values of the ACT Public Service.
Restrictions may apply in the following categories due to either a clash with current commercial arrangements or potential risk to the event:
- Destination marketing and state tourism organisations that directly compete with the work of VisitCanberra
- International or domestic airlines
- Energy providers
- Accommodation suppliers.
To get involved, please complete the application form here.
For more information, please email: events@act.gov.au