Tourism Australia has created a four-part video series looking at how the Australian tourism industry can get the most out of social media.
The second episode has now been released. Live Ningaloo’s Sonia Beckwith, Hamilton Island’s Alice Dore and The Australian Reptile Park’s Amanda Woodbine sit down with Tourism Australia’s head of social media, Nick Henderson, to discuss creating an effective content strategy along with practical tips on capturing content and social media measurement.
To find out how to best work with VisitCanberra’s channels, see our guide to #VisitCanberra content