The more than campaign has delivered some great results to date, encouraging visitors from regional New South Wales, Adelaide and South East Queensland in phase one, extending into Sydney and Victoria (including Melbourne) during phase two and three.
Rolled out across social, digital display and search engine marketing, phase one (Sep to Nov) focused on generating awareness of the destination in key markets as well as support emerging aviation routes within newer markets.
Phase two (Nov to Jan) focussed on VisitCanberra’s core markets of New South Wales and Victoria, including both Sydney and Melbourne, and introduced a diverse channel mix including television, outdoor, video on demand and digital video along with social, digital display and search engine marketing.
Activity for phase three is now underway (Feb to May) and includes the introduction of large format outdoor and street furniture, as well as broadcast integration within the Amazing Race.. The campaign is supported by several earned and owned activities including public relations outreach, social media activity, content and trade partnerships.
If you would like more information on the more than campaign, we’d love to hear from you.
Campaign creative and media buy: firstname.lastname@example.org