Floriade, Australia’s Biggest Celebration of Spring, returns to Commonwealth Park in Canberra from Saturday 17 September until Sunday 16 October 2022. The marketing strategy will be focussing on increasing interstate visitation as well as attracting return visitors.
Business and industry groups are encouraged to start developing packages and promotions to capitalise on the Floriade marketing activity and to maximise the economic benefit of the visitors coming to Canberra during spring.
With a diverse and ever-expanding program of music, cultural celebrations, food and wine, horticultural workshops, market traders, artistic displays, entertainment, recreational activities and more, Floriade will again be a major drawcard this year.
Stay tuned for more announcements regarding Floriade 2022 on floriadeaustralia.com or email events@act.gov.au for further information.