VisitCanberra recently presented the latest arts visitor engagement figures and a summary of Creative Australia’s Audience Outlook Monitor report to the Arts and Culture sector at the National Portrait Gallery.
With 1 in 3 visitors to the ACT engaging in arts / heritage activities, this is a key part of the visitor economy, yet recovery compared to pre-Covid is below that of most other states and territories.
The Audience Outlook Monitor report provides useful insights regarding future planning and strategic direction for organisations operating in this space, outlining the trends shaping audiences in the Arts & Culture sector.
Visit Research – VisitCanberra Corporate (act.gov.au) for a copy of the presentation, and visit Creative Australia – Audience Outlook Monitor August 2023 for a copy of the full report.