The ACT Government has announced funding through the Budget Review to improve international visitor numbers, particularly from major markets such as North America, China and India.
This investment through VisitCanberra will focus on in-market events, travel trade engagement, marketing partnerships in these key international markets and will mostly be delivered in partnership with Tourism Australia.
We are already seeing strong results in the American market, thanks to connections with Fiji Airways. India is Canberra’s fasted growing international market. And China visitation will pick up with Australia once again receiving Approved Destination Status.
The government has also announced a new Creative Director for the Enlighten Festival in 2025, to help elevate the overall attendee experience, and drive greater economic and social benefits from the event.