The Australian Tourism Exchange (ATE) for 2024 has wrapped! Tourism Australia’s flagship event saw more than 2,000 delegates participate in the face-to-face event in Melbourne, including representatives from VisitCanberra and eight tourism operators.
Throughout May, travel and lifestyle media, and trade delegates from across the US, UK, Europe, Malaysia, Singapore, India and Australia joined Pre and Post ATE famils, representing partners key to VisitCanberra’s international programs. Crisp autumn days with blue skies and golden leaves set a bright and colourful tone to the two-week program, with Canberra’s beauty on show for the first-time visitors to the capital. The delegates shared a number of iconic experiences in Canberra, including the pictured hot air balloon flight over the city with Balloon Aloft for one of the lucky groups.
It is anticipated that the media famils will generate a number of published articles showcasing Canberra, in addition to newly developed confidence for trade partners to sell the destination to their clients across the globe.