Sydney Melbourne Touring is a marketing and trade distribution program promoting two self-drive routes to a number of VisitCanberra’s key international markets including the United Kingdom, Europe, South East Asia, North America, and New Zealand. The Coastal Discovery and Inland Discovery self-drive routes are among Australia’s most treasured touring routes for international visitors, offering the chance to disperse regionally, stay in unique places and engage with iconic tourism product.
VisitCanberra collaborates with Sydney Melbourne Touring (SMT) as part of our international distribution strategy. This includes welcoming a number of international famil delegations to Canberra as part of the self-drive routes, as well as key trade engagement activities including representation at tourism trade events, training for frontline retail travel agents and product meetings with key inbound tour operators.
SMT have released their 2024-2025 Prospectus, offering the tourism industry scaled opportunities to reach international travel trade through marketing and distribution. Download the prospectus document to find out more or reach out to VisitCanberra via tourism.trade@act.gov.au.