In November, VisitCanberra joined Tourism Australia and all State and Territory tourism organisations, at the Signature Travel Network Conference event in the USA. Tourism Australia was a major sponsor of the event, showing 3,000 travel advisors and trade partners in attendance the incredible experiences awaiting them in Australia. The conference included a workshop program with B2B appointments, enabling VisitCanberra the opportunity to educate advisors on our tourism experiences and connectivity with Fiji Airways.
Whilst in the USA, VisitCanberra featured in a segment on the US lifestyle program Good Morning Texas as part of a wider Tourism Australia partnership to promote various destinations around the country. With a new Fiji Airways route launching in December linking Dallas and Canberra (via Nadi), this was a fantastic opportunity to showcase our beautiful city with more than 350,000 targeted impressions in the Greater Dallas Fort Worth area.
To leverage this activity, VisitCanberra has also launched a campaign with trade partner, About Australia, encouraging Americans to travel on Fiji Airways and start their vacation in Canberra. The USA was the ACT’s second largest inbound market at year-ending June 2024, and is a key target market for VisitCanberra.