How do we define Canberra’s character? Our way of doing things? Our unique culture? Canberra’s Tourism Story – our tourism brand – gets to the heart of this.
It defines who we are, when we’re at our best and what we offer to each other and to the world. Through in-depth conversations with Canberra’s tourism vendors, and outsiders who’d recently visited Canberra, we uncovered the common threads of what it means to be part of Canberra’s tourism industry and what promises we can make about a Canberran tourism experience.
If you work in Tourism anywhere in our region; if you’re marketing Canberra – its places, products, and people – this story is for you.
Register to download Canberra’s Tourism Story today, from the Canberra Toolkit.