In October, VisitCanberra attended Tourism Australia’s G’Day Australia event in Perth, connecting with Aussie Specialist travel agents from key international markets. Over the course of the four-day event, VisitCanberra conducted 112 appointments with 253 agents, receiving overwhelmingly positive feedback about the destination.
A standout feature of VisitCanberra’s customised appointment booth was an interactive ‘Yes You Canberra/No You Can’tberra’ game, which sparked curiosity and increased agents’ knowledge of Canberra. The booth also showcased a hand-drawn map of the city, which was well-received by agents and operators. Many agents knew Canberra as the capital of Australia, however, were surprised by the breadth of experiences on offer. There was particular interest in self-drive itineraries and the ease of including Canberra within itineraries that visit Sydney and Melbourne, with a number of agents already requesting self-famil opportunities through the VisitCanberra team.
Following the event, VisitCanberra hosted 11 agents from Singapore and Malaysia on a famil, which further boosted their enthusiasm for promoting Canberra by experiencing our cultural attractions, eclectic food scene and the abundance of Australian wildlife in our surrounding bushland.