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THRIVE 2030: Final Implementation Report – Phase 1 (Recovery)

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  • THRIVE 2030: Final Implementation Report – Phase 1 (Recovery)
POSTED April 2, 2025
CATEGORIES Industry, Research,

Austrade’s implementation report on the successful completion of THRIVE 2030 Phase 1 is now available online. THRIVE 2030 is Australia’s national strategy for the long-term sustainable growth of the visitor economy.

The THRIVE 2030 Phase 1 (Recovery) Action Plan was implemented between 2022 and 2024. With 64 strategic actions aligned to THRIVE 2030’s 7 policy priorities, the Recovery Phase recognised the challenges Australia’s visitor economy faced from the pandemic. The action plan focused on strengthening collaboration between all levels of government and industry, addressing workforce challenges, supporting businesses to modernise, improving data and insights, and driving domestic and international visitation.

The Phase 1 Implementation Report report provides an overview of key initiatives delivered under each policy priority, and can be downloaded here: THRIVE 2030: Final Implementation Report – Phase 1, Recovery (2022 to 2024) | Austrade

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