The Australian Tourism Exchange (ATE) 2025 in Brisbane has wrapped! VisitCanberra kicked off the week-long annual event with the ATE25 Media Program where the team pitched our capital to more than 80 global media during the destination showcase presentation, followed by more than 20 one-to-one appointments with top tier journalists from VisitCanberra’s key international markets.
The four-day ATE25 Trade Program followed, attended by more than 2,800 delegates representing 31 countries, including Canberra’s largest-ever delegation of sellers. Canberra’s lineup of trade friendly product included:
- Alivio Tourist Park
- Australian Parliament House
- Australian War Memorial
- Canberra Guided Tours
- Capital Hotel Group
- Coin Forest
- GoBoat
- National Gallery of Australia
- National Museum of Australia
- National Portrait Gallery
- National Zoo & Aquarium / Jamala Wildlife Lodge
Canberra Airport Group attended the ATE25 Aviation Program alongside VisitCanberra and met with senior airline network planners across a two-day schedule.
Each year the event provides an opportunity to showcase Canberra to a global audience of travel media and trade representatives, with the aim of growing visitation and expenditure to the ACT economy. Interested in knowing more about the 2026 event? Reach out to tourism.trade@act.gov.au.