As Canberra’s reputation for breathtaking nature, culture, and world-class food and wine grows, so does its appeal to the high-value Chinese market. To help you capture this momentum, join ATEC in Canberra for the final workshop of the entire national series.
Location: Peninsula Room, National Museum of Australia (Lawson Cres, Acton ACT 2601)
Date: Thursday, 16 April 2026
Time: 8:30am registration, 9:00am–4:00pm
Cost: Free of charge for members and non-members
Led by market specialists Jessica Xue and Garry Burns (The Gaibo Agency) and supported by the National Foundation for Australia-China Relations, this complimentary workshop provides the practical tools to convert market interest into commercial success.
As part of the workshop, VisitCanberra and ATEC are bringing a panel of Inbound Tour Operators (ITOs) and Online Travel Agents (OTAs) to Canberra to share their expert insights. Hear directly from those who sell Australia and Canberra to Chinese travellers and take the opportunity to have your questions answered by industry specialists.
Your registration includes:
- Complimentary enrolment: full access to the ATEC China Host training program
- Exclusive ITO panel: direct opportunity for Q&A with market experts
- Digital deep-dive: live demonstrations of Chinese social and payment platforms
- High-yield strategies: practical tools to attract and convert the modern Chinese traveller
- Trade readiness: proven methods to improve your distribution and industry networking
Whether you’re new to the China market or looking to refine your strategy, this workshop will help position your business for future growth.