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THRIVE 2030 strategy launches
On 25 March, the Minister for Trade, Tourism and Investment, Dan Tehan, launched THRIVE 2030, Australia’s new long-term national strategy to grow the visitor economy. THRIVE 2030 sets an ambitious yet achievable target to regain…
VisitCanberra partners with Broadsheet
VisitCanberra is partnering with Broadsheet to position Canberra as the cultural capital of Australia and a must-visit for short breaks. Leveraging its authority, credibility and influence in the cultural space, Broadsheet will create a content…
New content from We Are Explorers
VisitCanberra has partnered with We Are Explorers, a media outlet who share adventure travel, nature and environmental content to their 1 million+ readers. In November 2021, We Are Explorers sent two content creators to explore…
Jeffrey Smart tourism opportunities
The National Gallery’s major exhibition, Jeffrey Smart, showcases the acclaimed Australian artist with more than 100 of his works. Open until 15 May 2022, this exhibition is one of the most comprehensive surveys of Smart’s…
Collaboration with Virgin Australia continues
Over the next six months, VisitCanberra and Virgin Australia will continue to collaborate on marketing activities designed to encourage air travel to Canberra. From late February, activity will leverage Virgin Australia’s always-on national campaign, targeting…
VisitCanberra partners with Expedia Group
VisitCanberra and Expedia Group will partner across the next 6 months with multiple bursts of activity to encourage travel to the Territory from key domestic markets. Activity will leverage VisitCanberra’s new destination marketing platform, more…
VisitCanberra partners with airlines to drive travel to the Territory
VisitCanberra is currently in market with four partnership campaigns encouraging travellers from Queensland, New South Wales and Tasmania to book now and discover more than they expect in Canberra. All campaigns are using VisitCanberra’s new…
Sydney Melbourne Touring opportunity
Sydney Melbourne Touring is a marketing and trade program which promotes two self-drive routes (the Heritage Drive and Coastal Drive) and listed products to a number of international markets: UK, Europe, South East Asia, North…
VisitCanberra partners with Expedia Group and Concrete Playground
Long-term partnerships based on extensive consumer research will form the core of Canberra’s destination marketing activities over the next 12 months.
Canberra and Telegraph UK
VisitCanberra and Singapore Airlines recently collaborated with Tourism Australia on its ‘There’s nothing like Australia’ content partnership with the Telegraph UK.