John has over 25 years' experience in the tourism & travel, sport & entertainment and media industries. Prior to joining Experience Co, John was Managing Director of Tourism Australia where he oversaw a period of record growth of international visitation and expenditure to Australia.
John has extensive leadership capabilities and experience in sales and marketing, strategic planning, event management and digital technology.
John is also the Chair of Tourism Tropical North Queensland. He holds an Executive MBA and is a Graduate Member of the Australian Institute of Company Directors (GAICD).