Russell Jackson

Russell Jackson
Assistant Director, Industry Sector Development, VisitCanberra

Russell Jackson is the Assistant Director, Industry Sector Development at VisitCanberra, the tourism body of the ACT Government. With a rich and in depth understanding of the tourism sector, Russell has managed numerous award-winning attractions and held key roles with tourism peak bodies prior to joining the public service.

Russell drives the development and execution of tourism industry sector plans for the ACT region, aiming to enhance the visitor economy, experience, and sector resilience.

Before joining VisitCanberra, he served as the Executive Manager of Business and Marketing at Canberra’s National Zoo & Aquarium and Jamala Wildlife Lodge. In these roles, Russell oversaw business development, marketing, and management functions, leading both the Zoo and Jamala — a globally recognised boutique luxury hotel — to achieve award-winning status at the National Tourism Awards.

Russell’s well-rounded perspective of the tourism sector is further enriched by his tenure as president of the National Capital Attractions Association and his role on numerous local and national tourism boards and committees over the past 9 years.

A native Canberran, Russell is passionate and dedicated to promoting the region as a premier tourism destination and is committed to assisting the tourism industry in achieving sustainable growth and success.