Professor Sara Dolnicar leads the Low Harm Hedonism Initiative at the University of Queensland, which develops and experimentally tests practical measures to entice tourists to behave in more environmentally sustainable ways.
Professor Dolnicar, who published more than 300 papers and won more than 30 awards for her work, is an elected Fellow of the Academy for the Social Sciences in Australia, the International Academy for the Study of Tourism, the International Association of Scientific Experts in Tourism, and the Council for Australasian Tourism and Hospitality Education. She won a prestigious Australian Research Council Laureate Fellowship to leave a creative and human legacy around low harm hedonism.
Professor Dolnicar currently serves as the Co-Editor in Chief of Annals of Tourism Research, one of three globally leading tourism journal. She was awarded the Travel and Tourism Research Association Distinguished Researcher Award and named the Slovenian Ambassador of Science, the highest honour the Republic of Slovenia bestows on expatriate Slovenian researchers in recognition of global excellence, impact, and knowledge transfer.