2022 Action Plan for Recovery
The ACT Government has released a 2022 Action Plan for Recovery. The events of 2020 had a significant effect on the ACT’s visitor economy. Whilst we continue to work toward long-term recovery, our focus is…
VisitCanberra in the media
It has been a busy few months for the PR team with media hosting and outreach focusing on Canberra’s great autumn offerings, as well as why families should visit the capital over the school holidays….
VisitCanberra’s more than campaign delivers impressive results to date
The more than campaign has delivered some great results to date, encouraging visitors from regional New South Wales, Adelaide and South East Queensland in phase one, extending into Sydney and Victoria (including Melbourne) during phase…
Tourism Reboot – A growth and development program for Canberra Region
It is not too late to be part of Tourism Reboot – a free-of-charge growth and development program to support Canberra’s tourism, hospitality and events industry. Facilitated by Australian tourism experts, Tourism Reboot consists of…
VisitCanberra partners with Expedia Group
VisitCanberra and Expedia Group will partner across the next 6 months with multiple bursts of activity to encourage travel to the Territory from key domestic markets. Activity will leverage VisitCanberra’s new destination marketing platform, more…
VisitCanberra’s new destination marketing platform enters phase two
VisitCanberra’s new destination marketing platform, more than, has now entered Phase Two of paid advertising. Encouraging visitation from New South Wales and Victoria, including Sydney and Melbourne, the campaign continues to reveal the unexpected layers…
VisitCanberra partners with airlines to drive travel to the Territory
VisitCanberra is currently in market with four partnership campaigns encouraging travellers from Queensland, New South Wales and Tasmania to book now and discover more than they expect in Canberra. All campaigns are using VisitCanberra’s new…
Keeping Canberra top-of-mind for international agents
Since March, VisitCanberra has run more than 25 webinars, with more 14,000 participants, across the following markets: Australia, Singapore, Malaysia, China, Hong Kong, India, Indonesia, UK and NZ. These have been run in partnership with…
North America and UK/Europe Marketplace virtual events
In late October and early November, VisitCanberra along with a 6 operators recently attended Tourism Australia’s online trade events, Marketplace North America and Marketplace UK/Europe. These events are usually held as large face-to-face trade shows…
Register your business for ChooseCBR today
Register now to get your application approved before launch on 9 December by simply visiting the ChooseCBR website and entering your details.