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CORPORATE
VISITCANBERRA CORPORATE
VisitCanberra logo
  • About Us
    • Canberra & Region Visitors Centre
    • Contact Us
    • Publication & Reports
  • Insights
    • Industry link
    • Research
    • Useful research links
  • Marketing
    • There’s more than they’re telling us
    • International Marketing
    • Media centre
    • #VisitCanberra on Social Media
    • Australian Tourism Data Warehouse (ATDW)
  • Industry Resources
    • Working with VisitCanberra
    • Industry Toolkit
    • Pathway to Trade Ready
    • Canberra, Australia: the sustainable capital
    • Industry link
    • Regional
    • Other resources
  • Funding
    • Tourism Product Development Fund
    • Major Event Fund
  • Trade Hub

Marketing

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WHAT WE DO

The VisitCanberra marketing team are responsible for leading the ACT and Canberra region tourism industry by creating and implementing a range of marketing activities that increase the economic return from domestic and international visitation.

Following a consumer led approach, the team delivers activity across the entire marketing spectrum: paid media and creative campaigns, public relations, media outreach and hosting (traditional and influencers/bloggers), content creation and distribution across all of VisitCanberra’s assets including visitcanberra.com.au; electronic newsletters and social channels.

For more details check out the Destination Marketing Strategy.

CURRENT ACTIVITY

VisitCanberra implements a range of domestic and international marketing and development programs to increase the value of tourism to Canberra and the Region. VisitCanberra’s Destination Marketing Strategy outlines our marketing approach, target audiences, our priority markets and provides an overview of our mix of programs and activities.

  • More Than

  • Tourism Australia

WORKING WITH US

A variety of partnership marketing opportunities are available with VisitCanberra. These initiatives provide tourism operators with the opportunity to promote their product with greater effectiveness, obtain access to new markets and broaden reach in existing markets.

All partnership opportunities are communicated via Industry Link.

FURTHER INFORMATION

  • There’s more than they’re telling us
  • International Marketing
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  • Media centre
  • Australian Tourism Data Warehouse (ATDW)
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    • 220 London Circuit, Canberra ACT 2601
    • (02) 6205 0666
    • visitcanberra@act.gov.au
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